Wednesday, February 07, 2007
Mello Joy Heaven
The coolest thing happened to me the other day -- my family got a late Christmas present from one of my brothers. My daughters were pumped and crowded around to 'help' open the shipping box and unwrap the gift. Their smiles got bogger and bigger ... and then, I heard, "What the heck?" I peeked over them to see 3 one pound bags of Mello Joy and two really hip travel mugs.
My daughters walked away, oblivious to the value of this gift. You see, on a cold, wintry kind of Kentucky day, nothing warms up my smile like some good 'ole N'Awlins coffee. (That's New Orleans for the uninitiated!) For several generations South Louisiana coffee drinkers split allegiance between two local bean roastersa: Mello Joy and Community. Both are bold, hearty coffees, especially if you choose the chickory roast. Eventually, Community won the battle and bought out the Mello Joy name and copyright.
Funny thing happened on the way to market dominance, though. Community forgot to renew the copyright on the Mello Joy name, and members of the family found that out, re-snatched up the name and began roasting beans again. After almost 30 years of absence, Mello Joy re-entered the coffee wars ... deliciously. And my little brother sent me 3 pounds. And I'm happy. Here's sipping at you, kids!
Savoring the aroma,
harry
My daughters walked away, oblivious to the value of this gift. You see, on a cold, wintry kind of Kentucky day, nothing warms up my smile like some good 'ole N'Awlins coffee. (That's New Orleans for the uninitiated!) For several generations South Louisiana coffee drinkers split allegiance between two local bean roastersa: Mello Joy and Community. Both are bold, hearty coffees, especially if you choose the chickory roast. Eventually, Community won the battle and bought out the Mello Joy name and copyright.
Funny thing happened on the way to market dominance, though. Community forgot to renew the copyright on the Mello Joy name, and members of the family found that out, re-snatched up the name and began roasting beans again. After almost 30 years of absence, Mello Joy re-entered the coffee wars ... deliciously. And my little brother sent me 3 pounds. And I'm happy. Here's sipping at you, kids!
Savoring the aroma,
harry
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There's nothing like gooood coffee. Sounds like a wonderful present!
Peace.
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Peace.
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: 2/14/2007 08:23:00 PM
: 2/14/2007 08:23:00 PM<< Home
